The Philosophy of Manifest Destiny Essay Example | Topics and Well Written Essays - 1250 words

The Philosophy of Manifest Destiny - Essay Example It was the driving force behind the fast growth of America from west to east. The idea of Manifest Destiny was promoted in newspapers and other media. In political circles, the Manifest Destiny meant that the American government was destined to launch uninterrupted political influence traversing the entire North American continent. The American people used it to extend political control over frontier lands hence taking control of European powers and Native Americans. The idea of manifest destiny also involved a component of religion. The first puritans inhabited New England and had a feeling that God had â€Å"destined† them to establish a religious, political and moral country. Although the philosophy of manifest destiny has become history, the sense of purpose associated with it has persisted in the American society. Similarly, a strong secular element of its vestiges has a principle of American foreign policy. Though manifest destiny marks a past era in the history of Ameri ca it is perceived as the main cause of imperialism in America today. How the Ideas of Manifest Destiny Reflect Certain Racial attitudes Prevalent in the Country in the Mid 19th Century Racism is considered to be a modern idea. The first traces of racism began in America with the establishment of the race-based slave system. The ideas of manifest destiny and the white man’s burden, both capture the notion of racial differences and civilization. In respect of Manifest Destiny, the notion of racial inferiority has been institutionalized in the laws and government policies. As a result, racial definitions have also changed with time (University Microfilms International 34). The idea of Manifest Destiny, which initially had seemed holy, came to be proved as more of a bomb wrapped in Idealism. This is because it later sparked a lot of concern among the Americans. For instance, the manifest destiny had stern results for the American Indians as continental expansion targeted the Nat ive Americans who were to occupy the land. The Indians were encouraged to sell their land to the Native Americans and become civilized. This meant pushing away Indians who were not supposed to live like the whites. During the Manifest Destiny period, the idea of Indians selling their land referred to as Indian removal, became more prominent. Hence, the racial rhetoric went high during the manifest destiny era and it was explained by Francis Parkman. Parkman acknowledged that the Indians’destiny was to melt and disappear before the expanding waves of Anglo-American power which went unchanged and unopposed. Why Tension Increased Between the American Settlers in Texas and the Mexican Government Texas was originally Spanish land which borders the United States. It had few Spanish settlers despite it being colonized by the Spanish. Tejanos were the most popular in that land and they were the first people to live in Texas. Stephen Austin, who was a bankrupt miner, was granted permi ssion by the Spanish to establish a colony in Texas. Soon after Austin reached Texas, Mexico became independent leading to Austin’s initial colony becoming worthless. He later asked for land from the Mexicans and was given it on condition that its settlers were to become Mexican citizens and Catholics as well.  Ã‚  

The Concept and Process of Marketing Essay Example | Topics and Well Written Essays - 1000 words

The Concept and Process of Marketing - Essay Example Producers fully understand the value of their products but the consumer has no idea about that product’s value. Due to this producers have to come up with strategies of creating awareness to customers about the existence to the product, as well as going a step further of making its value known to the customers (Khonat, 2012, p.22). Moreover, marketing can also be understood from the organization perspective. Here it can be said to be a process of the management through which they are able to recognize, anticipate as well as satisfy customer needs in a profitable way. This definition has three main elements: first management has to be aware of customer needs, then come up with ways of satisfying them and finally they need to foresee customer needs. Upon the production of a particular product, the producers need to have a comprehensive understanding of their customers in order to have a long-term relationship with them (Houston, 2006, p.81). However, producers cannot overlook th eir objectives in business thus the whole process of marketing has to reap maximum profits to the producer. Customers are very important in business since it is through them that business objectives are accomplished. According to Khonat (2012, p.22), the main aim of business is profit making and this can only be achieved through two processes buying and selling. Customers participate in the process of buying, however they have to gain value for their money; this is called customer satisfaction (CS). CS is very important in business as it is able to retain customers as well as attract more customers. When customers are satisfied with the products they buy, a good exchange relationship is created between the two parties. Houston (2006, p.82) explains that marketing evolved in the early 1990s when business scholars realized the importance of understanding the relationship between sellers and potential buyers. Before its evolution, marketing was considered to be enclosed in the greater spheres of economics concepts. As buyers sought to come up with ways of establishing a stronger buyer/seller relationship, marketing emerged. In the early stages of marketing, organizations were less concerned about customer satisfaction but rather concentrated all their efforts into the philosophy of â€Å"selling-as-much-as-we-can.† With deeper studies into the marketing field, producers came to realize the importance of customer satisfaction in attracting and retention of customers (Brody, 2001, p.20). Today marketing is among the most pursued fields in the world of business. The main objective of marketing is creating a good relationship between the buyer and the seller (Khonat, 2012, p.22). Hence buyers should get satisfied with what they buy, at the same time sellers should earn a profit from what they sell. Marketing is important to both the seller and the customer when done effectively. It makes the sellers’ products known to the market and through this the sel ler is able to increase sales. On the other hand, buyers are able to know the existence of new products in the market, increasing their buying variety. Unfortunately, the persuasive nature of marketing has lead to the making of wrong choices by buyers (McDonald & Roberts, 2003, p.18). As such marketers should not exaggerate their product value rather they should convince customers using the exact value properties of the product. Let us consider the Coca cola Company in its internal and external environment.